Client Profile

DeVry University was founded in 1931 as the DeForest Training School, and officially became DeVry University in 2002. DeVry has an enrollment of 80,000+ undergraduate and graduate students. According to the university 237,000+ students have graduated since 1975. The university has more than 90 campuses throughout North America and confers degrees in technology, science, business, the arts, and management. DeVry subcontracted Lexicon to bridge their online portal to CRM.

Identified Issues

• Legacy Campus Management and Online project portal to CRM integration
• Data de-dup of existing contacts and potential students
• Custom workflows on a standard CRM mimicking the admission processes as in the legacy system

Engineered Solution

• Standardized admissions process
• Admissions rep able to track student information and reporting in real-time
• Consistent campus-to-student information across systems

Intended Outcome

• Central CRM to track all student and campus related data
• Admissions rep able to report on student demographics, courses, interests, programs and enrollments
• Information abstraction from finance thus showing them only relevant data